“I'm excited to share my journey as a mum, philanthropist and entrepreneur with you. I hope you enjoy my blog!" Sue
Sue Ismiel is a passionate entrepreneur and the creator of Nad's hair removal products. Nad's began in Sue's kitchen more than 20 years ago when, determined to find a gentle hair removal solution for her young daughter, she created the original Nad's Hair Removal Gel.
Today, Nad's is a global empire and Sue still works with her three daughters to solve the problem of unwanted hair for women and men around the world. Sue's company has grown to include other brands, including NitWits head lice control products.
1991: Sue whipped up her first batch of Nad's in her kitchen
1992: Sue formed the company Nad's PTY LTD
1993: Sue’s first major TV appearance on Good Morning Australia
1997: Nad's entered the retail sector
1998: Nad’s received Woolworth's ‘Best New line Award’
1999: Nad’s takes on USA with the launch of a hugely successful infomercial
1999: WINNER Ethnic Business Awards
2000: Listed on BRW's Fastest growing companies
2000: Businesswomen's Hall of fame
2001: Funding a world first study into women's health & hormones
2001: Received Halmark's Advertising Age Marketing 100 Award
2002: WINNER Entrepreneur of the year Award
2004: Nominated for ‘Australian of the year’ Award
2005: Guinness World Record holder for Waxing 32 pairs of legs in an hour
2007: Nad's Laser Clinics Launch
2009: Finalist International Woman's Day NSW Woman of the Year
2010: WINNER Australian Beauty Awards
2012: Launch of World First Nose Wax
2013: Finalist Champion of Champions Ethnic Business Award
2013: WINNER INSTYLE MAGAZINE, ‘WOMEN OF STYLE’ AWARD
2015: Sue appointed to the board of Council for Australian Arab Relations
2016: Sue launches World First Exfoliating Body Wax Strips in New Zealand
2020: Nominated for ‘2020 NSW Business Woman of the Year’ Award
Cruelty Free